Debbie Weil hat den Worten von Christopher Barger, sowas wie ein Chief Blogging Officer bei IBM auf einer Konferenz gelauscht. U.a. heißt es im Artikel IBM’s blogger-in-chief Christopher Barger on the 4 times he’s had to “drop the hammer” on IBM bloggers:

1. Morale is up, as measured by HR, over the past 18 months.
2. Blogging is free; there’s no cost.
3. Blogging adds to the “relationship selling” that IBM espouses. I.e. developing relationships with the community that IBM is part of – as well as selling to.

weitere Artikel zu IBMs Blogprojekt:
Blogging at Big Blue: An Interview (Part I) und IBM’s blogger in chief