musste schmunzeln, Buzzmachine:

My Guardian column this week tries to dissect the genius of Facebook:

At Davos this year, a powerful newspaper publisher beseeched Mark Zuckerberg, the young founder of the hugely successful social network Facebook, for advice on how he could build and own his community. The famously laconic Zuckerberg replied “You can’t.�

Zuckerberg went on to explain that communities already exist and the question these magnates should ask instead is how they can help them to do what they want to do. Zuckerberg’s prescription was “elegant organisation�. That is what he brought to Harvard’s community when he started Facebook, then to more colleges, high schools and companies (including half the BBC, which has 10,000 friends, says its director of global news Richard Sambrook). And now it is open to the rest of us.