zumindest nicht bei Nicholas Carr (ein Schwergewicht des Webs):

Facebook, which distinguished itself by being the anti-MySpace, is now determined to out-MySpace MySpace. It’s a nifty system: First you get your users to entrust their personal data to you, and then you not only sell that data to advertisers but you get the users to be the vector for the ads. And what do the users get in return? An animated Sprite Sips character to interact with.

Aber lest selbst den ganzen Beitrag: The Social Graft

via del.Moe