bei Spreadshirt kann man in aller Ausführlichkeit nachlesen, welche Erfahrungen man mit dem Open Logo Project gemacht hat. OLP? Ja, Spreadshirt hat nach einem neuen Logo wie auch Slogan suchen lassen. U.a. heißt es:

Create an escalation plan incase its successful to ramp up the team. This time bad planning left us distracted from community tasks just sitting approving designs when the whole thing exploded.

Its not math. People are emotional about the choices, will get angry when their favourites aren’t picked. The whole process is extremely time consuming and challenging, much more preparation is required.

via Connected Marketing