schöner Rant im Zuge des Social-Webs, Social-Shoppings, CGM, AAL, Cluetrain, Web 2.0, etcpp 🙂
Big PR firm falls for the PR 2.0 hype von Stuart Bruce
The idea that „PR has to accept that it can no longer control what is being said about a company and its products“ is simply ludicrous. When have any of us ever had „total control of its brand and messaging“. Yes we’ve managed processes and influenced things but we’ve never had control. And guess what in the brave new world of social media we can still manage processes and influence things.
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