Yahoo erhöht langsam die Schlagzahl bei der Verbreiterung seines frühen „AdSense“-Angebots, das sich Yahoo Publisher Network („YPN“) nennt. Search Engine Journal hat von Yahoo mehr erfahren können, wie es weitergehen soll und was drin ist:
As a member of the Yahoo Publisher Network Advisory Council, I spoke with Yahoo about this last week and plans for YPN which were approved for printing on this blog include:
1. Improvements in Relevance : The ads that are shown by YPN are based upon what Yahoo calls its „matching expert“s. These „experts“ will be expanded to include :
* Contextual Engine : Targeting based upon the content of the page
* Ad Targeting : Publishers can „tag“? their own site by defining their ad targeting category in the YPN admin
* User Data : Behavioral targeting or profiling (geographic & demographic)
2. Wire Service : Offering publishers payment via direct deposit this Spring
3. Expanding Invitations : Continuing on reviewing and approving thousands of high quality web publishers
4. International Rollout : Global expansion beyond the United States to English and non-English speaking countries
5. Yahoo Search Box : Publishers can add Yahoo Search to their site which will pay publishers a percentage of sponsored search revenue
6. Integration into Yahoo Answers : Yahoo may be offering its registered users the ability to earn revenue or points for contributing to Yahoo Answers and other user generated content offerings.
Löblich ist die Möglichkeit daß man angeben kann, aus welcher Kategorie man Werbung einblenden möchte. Erinnert mich an Chitika, die ja auch bald nach D kommen wollen. Dort ist es völlig transparent, welche Keywords jeweils welche Banner einblenden. Und die Keywords kann man sogar dynamisch pro Chitika Banner passend zum Content vorgeben. Weniger klasse finde ich bei YPN diesen merkwürdigen Satz: Behavioral targeting or profiling (geographic & demographic).. ähem?
via Webmaster Blog
