Blast Radius ist bei der Erstellung der Studie mit folgender Fragestellung herangegangen:
* How can the quality of online shopping experience be measured?
* Who’s offering the best online shopping experience in 2005?In order to answer these vital questions, Blast Radius assembled a cross-disciplinary panel of experts and tasked them with creating a workable methodology and using it grade the 90 U.S. based retailers with the highest 2004 online revenue.
This report details our approach and our key findings, including a ranked list of the best and worst online retail experiences.
Interessant zu lesen, die Studie nennt sich The Best Online Shopping Experiences 2005 und ist im PDF Format (250KByte) verfügbar.
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