das hier hat Mashable herausgefischt, eine Schätzung von eMarketer, wie hoch die möglichen Werbeeinahmen für Social Networking Anbieter wie MySpace 2007 sein werden, mit dem Hintergrund, dass die Werbeausgaben im Netz stark anziehen.
wir schwimmen jetzt mal in Ausgabe-Projektionen:
In 2007, ad spending on US social networking sites is expected to spike to $865 million from $350 million in 2006.. International expansion remains a key area for audience growth and will shift into high gear in 2007. eMarketer estimates that worldwide social network ad spending will reach $1.1 billion in 2007, up from $445 million in 2006. By 2010, spending is expected to rise to $2.8 billion.
Dazu passt dann diese Meldung auf Slashdot:
http://slashdot.org/articles/06/11/02/146227.shtml
(In diesem Jahr wird für Online-Werbung in dem UK mehr Geld ausgegeben als für Werbung auf Channel Four).
Grüße,
Moritz
2010: 2,8 Milliarden $ Ad Spendings auf Sozialen Netzwerken…
Laut emarketer werden im Jahre 2010 8,5% des bis dahin 25 Mrd $ grossen Online-Werbekuchens auf sozialen Netzwerken ausgegeben. Der Hauptteil von 2,15 Mrd geht dabei an US-Netzwerke, 665 Mio an Netzwerke in ROW. Nach heutigen Marktanteilen würde allei…
[…] StudiVZ and GoogleAds: it is rumoured that StudiVZ will soon use GoogleAds or any other forms of online advertisement (see Netzeitung and the blogs of Azrael, i-jeriko and the comment by StudiVZ founder Michael Brehm). Since prices on ads at social networks are increasing tremendously, such a move is not unlikely (see the article at TechCrunch, MarketWire via Basic Thinking (I) , Basic Thinking (II), Sebastian Görres and Mashable – a new site for covering Social Networks but with a huge gap when covering StudiVZ; see also Karmaweb for a discussion of these figures). Whether StudiVz is already making advertisement for coffee or not, is discussed by Haeby.) […]
[…] StudiVZ and GoogleAds: it is rumoured that StudiVZ will soon use GoogleAds or any other forms of online advertisement (see Netzeitung and the blogs of Azrael, i-jeriko and the comment by StudiVZ founder Michael Brehm). Since prices on ads at social networks are increasing tremendously, such a move is not unlikely (see the article at TechCrunch, MarketWire via Basic Thinking (I) , Basic Thinking (II), Sebastian Görres and Mashable – a new site for covering Social Networks but with a huge gap when covering StudiVZ; see also Karmaweb for a discussion of these figures). Whether StudiVz is already making advertisement for coffee or not, is discussed by Haeby.) […]
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