Googles "Consumer Packaged Goods" Blog

Google startet diesmal kein Blog für eines seiner Services (AdSense, AdWords, ….), sondern eine Art von Entdeckungs-Blog mit einer speziellen Ausrichtung:

Our goal for the blog is to communicate with you, our advertisers and agencies. We’ll talk about the ways in which CPG is tackling the changing world of online marketing and how we work with advertisers to create the best experience for their customers. We’ll also strive to keep you on top of relevant news from Google that can affect CPG. And in the spirit of fun, we’ll post snippets and random items that are provocative, funny, or occasionally leave us scratching our heads.

via Google Watchblog

btw, ein ganz netter Ansatz per se für ein Unternehmen, dem User etwas zu liefern, das nicht unbedingt direkt mit dem Unternehmensangebot zu tun hat;)

Über den Autor

Robert Basic

Robert Basic ist Namensgeber und Gründer von BASIC thinking und hat die Seite 2009 abgegeben. Von 2004 bis 2009 hat er über 12.000 Artikel hier veröffentlicht.

2 Kommentare

  • […] Google’s CPG Blog By Roland German Blogger Robert Basic points me to a new blog by Google, which does not promote Google services, but instead it writes about how the CPG industry is tackling online marketing. Which makes this whole blog a service to this industry. And let’s us guess about the relative importance of this industry for Google… Our motto: all the news from Google’s ad team that fits in your fridge or pantry…and maybe a little bit more. […] Our sales teams are organized by industry so that we can focus on the distinctive qualities and business needs of our advertisers and marketers. […]