[...] Parallel köchelt in den USA ein Thema immer mehr hoch, man kann langsam nicht mehr sagen, dass es auf Sparflamme zündelt. Was war passiert? Ich hatte es vor wenigen Tagen bereits verlinkt, in Kurzform: Ein Bloggerpärchen hatte ein pro Wal-Mart namens Wal-Marting Across America gestartet. Sie reisten mit einem Campingwagen durch die Lande, kampierten auf Wal-Mart Parkplätzen (!) und (foto-)bloggten darüber. Kurz nach dem Blog-Start kam kam aber folgendes heraus: The blog, launched Sept. 27, was profiled in this week’s issue of BusinessWeek, which exposed the site as a promotional tactic engineered by Working Families for Wal-Mart (WFWM), an organization launched by Wal-Mart’s public relations firm Edelman. WFWM paid for the RV [recreation vehicle = ein Karavan] and all travel expenses, rerouted the trip’s original plan, and plastered a logo on the RV’s side. Although the blog featured a link to WFWM, it did not identify the organization as a paid sponsor. [...]

Es war Jim´s Idee!

Zitat:
Donna Lewis-Johnson, a spokeswoman at Edelman public relations for Working Families, said the trip was designed “to capture Wal-Mart stories,� and that the organization knew Thresher was a Post photographer. “It was Jim’s idea not to give his last name,� she said.
Zitat Ende
Quelle: walmartwatch.com

Diese Pappnasen!