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As Henry Copeland, author of the report and CEO of Blogads, summed up: „86% say that blogs are either useful or extremely useful as sources of news or opinion. 80% say they read blogs for news they can’t find elsewhere. 78% read because the perspective is better. 66% value the faster news. 61% say that blogs are more honest. Divided on so much else, blog readers appear united in their dissatisfaction with conventional media and their rabid love of blogs.“