The Opposite of Product Placement Film Placement? Content Placement? Amazon has started producing original short films through their Amazon Theater page. It’s long been said that in the near future you could watch a television program and click on the remote control to purchase products, clothing, furniture, etc. that are being used by your favorite characters — Amazon brings us one step closer to that reality by publishing a list of every product and accessory used in the film and even providing active links within the end credits
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Welcome to Amazon Theater, a series of five original short films available exclusively at Amazon.com as a free gift to our customers. Every week for five weeks, beginning November 9, Amazon Theater will debut a new short film for your viewing pleasure. And each film features products you can purchase at Amazon. Click the Credits button to see our interactive credits, which include links to the featured products.
We hope you enjoy the films, and we’d like to thank Chase, our financial sponsor and issuer of the Amazon Platinum Visa Card, for helping to make Amazon Theater possible this holiday season. (Amazon Visa card members have access to special Amazon Theater offers from Chase.)
