interessante Story, die Bernd verlinkt >>
EMI and Sony (SNE) are considering services that blend file sharing with viral marketing. Called super-distribution, the technology lets users download digital content to their cell phones and forward it to friends. Have a hip-hop MP3 you like? Send it to your pals, who get to hear it once for free. For a few bucks, they can keep it and share it again. Fans become evangelists, and labels get another bite at the $30 billion digital-music pie. „A friend’s recommendation far outweighs an ad,“ says EMI senior VP Ted Cohen.
In Zukunft heißt es dann beim Bimmeln: Düdelüdedümbidum…
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