EIAA Studie: Internetnutzungsstudie im Vergleich zu anderen Medien


TV & Radio lose out to Internet among Youth audience

EIAA research reveals increasing and more sophisticated usage of the Internet among 15-24 year olds

London, 21st June 2005 – 15-24 year olds across Europe are spending less time watching TV and listening to the radio as a result of using the Internet, according to research from the European Interactive Advertising Association (EIAA), the pan-European trade organisation for sellers of interactive media. Almost half of 15-24 year olds (46%) are watching less TV, preferring instead to browse the web while 22% are listening to less radio. A third of those questioned are even reading less, choosing to consume information over the Internet.

Activities done less as a result of using the Internet:
Watching TV 46%
Talking on the phone 34%
Reading newspapers 33%
Reading books 32%
Listening to the radio 22% (weiter >>)

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Über den Autor

Robert Basic

Robert Basic ist Namensgeber und Gründer von BASIC thinking und hat die Seite 2009 abgegeben. Von 2004 bis 2009 hat er über 12.000 Artikel hier veröffentlicht.