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TV & Radio lose out to Internet among Youth audience
EIAA research reveals increasing and more sophisticated usage of the Internet among 15-24 year olds
London, 21st June 2005 – 15-24 year olds across Europe are spending less time watching TV and listening to the radio as a result of using the Internet, according to research from the European Interactive Advertising Association (EIAA), the pan-European trade organisation for sellers of interactive media. Almost half of 15-24 year olds (46%) are watching less TV, preferring instead to browse the web while 22% are listening to less radio. A third of those questioned are even reading less, choosing to consume information over the Internet.
Activities done less as a result of using the Internet:
Watching TV 46%
Talking on the phone 34%
Reading newspapers 33%
Reading books 32%
Listening to the radio 22% (weiter >>)