die berühmte Stonyfield Farm aus New Hampshire plant, einen weiteren ProBlogger einzustellen:
Gary Hirshberg, chief executive of New Hampshire yogurt maker Stonyfield Farm, plans to hire one or two additional full-time bloggers within the next two years. „The blogs give us what we call a handshake with consumers, a bond of loyalty and mutual trust,“ he said.
Quelle: Courier Journal aus Kentucky
So unwichtig diese Meldung auch auf den ersten Blick erscheinen mag, daß ein Unternehmen irgendwo auf dieser Welt jemanden einstellt, so interessant sind aber die Hintergründe, wenn man sich die Gesamtentwicklung anschaut (immer noch Courier-Journal):
Neue Stellenangebote
Growth Marketing Manager:in – Social Media GOhiring GmbH in Homeoffice |
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Global Digital and Social Media Manager (f/m/d) Freudenberg Home and Cleaning Solutions GmbH in Weinheim |
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Global Digital and Social Media Manager (w/m/d) Freudenberg Home and Cleaning Solutions GmbH in Weinheim |
„Blogging jobs are growing in popularity,“ said Jennifer Sullivan, spokeswoman for CareerBuilder.com in Chicago. She notes that in March, she recruited a communications specialist whose job includes writing CareerBuilder’s blog.
The notion of a corporate blog is a bit of a contradiction: Some paid bloggers get a long leash, as far as the topics and tone of their postings. Stonyfield Farms‘ Halvorson said her job is unsupervised. „That doesn’t mean you can give away proprietary info,“ she said.
Btw, wer sich die Mühe macht, die Stonyfield Seite zu besuchen, wird eine witzige Bloggrafik auf der Startseite entdecken:
Wie deren Blogs aussehen? Seht selbst >>
via Loic
Hello,
I just wanted to add that the CareerBuilder.com WorkLife Blog can be found at: http://www.careerbuilder.typepad.com.
Thanks!
you are welcome, thank you for that link 🙂