Who makes the money combing through the blogs for the world’s companies? I made calls yesterday, and believe me, a nascent market is heating up. The goal is to provide a dashboard that shows each company what is being said about it, its products, competitors, etc. Think of heat maps for each hot-button issue, different colors for positive or negative…. Blog companies from Umbria Communications to Technorati are focusing on this market. Steve Rubel predicts that these monitoring systems will eventually be bundled into customer relationship management software. This means companies like SAP, Oracle and Microsoft will be featuring them. And since the essense of these systems is search, isn’t it a natural for Google?
Der Gedanke mit dem CRM ist nicht mal so schlecht.