„Get it“-Blog writes about Corporate Blogs they doesnt work because:
Corporate blogging! Now isn’t that a contradiction in terms? I see blogging as an expression of a personal belief or interest. Corporations aren’t persons and they basically have no other interests than making a buck. So wont a corporate blog almost always end up pretending to be personal when it is in reality strongly steered by professional marketeers with one goal – profit.
Henrik, you are imho wrong: Corporate Blogs have a good chance to be highly passionate as private Blogs are. Enrepreneurs often have very strong beliefs and interests otherwise they wouldnt take the risks by being an entrepreneur. How does it come that you mean if they blog they would leave their passion behind them?
Ok, wait, wait, you say:
…and it would secondly have to be able to say both good and bad things about the company. This is where most corporations draw the line. Imagine a sausage manufacturing employee admitting online that a specific sausage made by her company is poor quality! Never gonna happen in a company sanctioned blog.
Do you believe that private Bloggers always tell the truth or just 50% of the truth? Which truth? Yours? Mine? Theirs? A truth is just that good as long it happens to push the positive image of a Blogger. But what about a truth that would show your „dark side“? Will you blog about that? Chances are you wont 😉 But wait, just corporate Blogs wont be authentic … you said that … nope, i dont buy that. There is not a big difference between a private and a corporate Blog.