Japanischer Ex-Premier sorgt für französischen Käsekauf-Boom

LOL… Yahoo zum Besuch des Ex-Premiers beim amtierenden Premier von Japan vor laufenden Kameras ud den Folgen seiner Aussage:

„He gave me foreign beer and some dried out cheese, so hard you couldn’t bite into it,“ an obviously miffed Mori said in widely televised remarks, displaying a crumpled beer can and thin slice of orange-brown cheese.

Cheese cognoscenti, however, recognized Mimolette, a firm French cheese whose flavor increases as it ages and hardens. Aficionados say that the harder it gets, the tastier it is, with older cheeses commanding a higher price.

Now the scorned cheese is enjoying brisk sales at Japanese gourmet food and department stores, with sales three times as strong as usual. Some more aged varieties have even sold out.

„Sales of Mimolette have really taken off,“ said a spokeswoman at a downtown Tokyo branch of Takashimaya, a major department store. „We did not expect this at all.“

Goverment Viralmarketing :-)))

via akademix