eMarketer schätzt, dass das Werbevolumen auf US Social Networks (MySpace etc) 2007 ca. 900 Mio USD betragen wird. Davon vereinigen MySpace und Facebook rund 72%, Myspace soll 525 Mio USD und Facebook 125 Mio USD.
Pronet Advertising dazu:
that over 70% of Americans between 15-34 are actively using social networks and that a lot of this activity occurs during ‚prime-time hours‘, allowing companies to make ‚meaningful brand connections‘ with the users. Furthermore, the study showed that social-network-based advertisements offered a return on investment which was higher than that from other online advertising campaigns and even televised ad campaigns.
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