strategische Überlegungen zur Webentwicklung

muss ich mir noch in Ruhe durchlesen: The New Portals: It“€™s the Bread, Not the Peanut Butter


The core question a portal needs to answer for a user is „€œHow do I find the information I need?“€?

In the early days of the web, the answer was browsing, which made sense when there were a limited number of useful sites. (Remember when it was a big deal for Yahoo to put the „€œNew!“€? or „€œRecommended“€? icon next to a website“€™s name in their directory?) But as the number of websites became infinite, search replaced browsing as the dominant paradigm for finding new sites, and Yahoo“€™s failure to keep up in this area allowed Google to take the lead…

Facebook has a new answer to the portal question. The „€œsocial graph,“€? or your network of relationships, will push information to you. You“€™ll learn from your friends. Thanks to Facebook“€™s new developer platform, the types of information being disseminated now include not just news, photos, events, and groups but also music, videos, books, movies, causes, political campaigns „€” and the list is rapidly growing into almost every conceivable category.

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Über den Autor

Robert Basic

Robert Basic ist Namensgeber und Gründer von BASIC thinking und hat die Seite 2009 abgegeben. Von 2004 bis 2009 hat er über 12.000 Artikel hier veröffentlicht.

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