sein Artikel heißt Write Articles, Not Blog Postings:
I recently served as a „consultant’s consultant,“ advising a world leader in his field on what to do about his website. In particular, this expert asked me whether he should start a weblog. I said no. You probably already know my own Internet strategy, so it might not surprise you that I recommended that he should instead invest his time in writing thorough articles that he published on a regular schedule. Given limited time, this means not spending the effort to post numerous short comments on ongoing blogosphere discussions.
Jakob wer? Ach, ein alter Mann aus der Altvorderenzeit des Internets, der einst als berühmter Usability-Guru anerkannt war. Ist ganz wtzig zu lesen, wie er auf einem Stand anno 1990 stehengeblieben ist.