walk the talk

Axel Schmiegelow/CEO und Erstfinancier von Sevenload hat anscheinend den Stein der Weisen für Videohoster entdeckt:

In essence, the markets the emerging video platforms target is the advertising market or the market for sharing and licensing content- the latter being a very difficult one. The key to monetizing that kind of tool and achieving success in that kind of market will be to define the value chain and to make it track-able, so as to be able to calculate an operating margin and to devise ways of building a business. None of the me too(s) and copycat models of YouTube has achieved that yet.

None, except one- sevenload.

sevenload is one of the most exciting business ventures I have ever been a part of, by defining a value chain which, because of its self-reinforcing nature, we call the „€œvalue mill“€?. By devising a technology to track not only usage of content, but also the revenue generated by the individual video stream and by devising a way to create specific audiences that add a lot to the advertising value that a video can have, sevenload has in effect solved the 3 main problems of any video business model. For now I don“€™t want to describe, in too much detail, what sevenload does as we still have to establish our market leadership. But stay tuned to see how the first viable video business model on the net will continue to be established.

The YouTube Problem, 3. Mai 2007

Gut, ich kann auf die Antwort warten:)

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Über den Autor

Robert Basic

Robert Basic ist Namensgeber und Gründer von BASIC thinking und hat die Seite 2009 abgegeben. Von 2004 bis 2009 hat er über 12.000 Artikel hier veröffentlicht.

1 Kommentar

  • ist doch eine Plattform bei der Videos mit klickvergüteter Werbung bestückt werden. Dabei werden die Werbeeinnahmen aufteilt 40% Revver, 40% für den Videoersteller und 20% für den, der die Videos per email, Blog etc. verteilt.