Siehe Meldung: Universal Music Group (UMG), the world’s leading music company, today announced that it is continuing the testing of digital sales of tracks and albums without digital rights management (DRM) by making thousands of its albums and tracks available from its digital repertoire in MP3 form without DRM enabling, for a limited time.
Die MP3-Files werden auf folgenden Plattformen zum Download angeboten: Wal-Mart, Best Buy Digital Music Store, Rhapsody, Transworld, Passalong Networks, Amazon.com und Puretracks. Kostenpunkt soll 99 US-Cents sein. Der Winner aber dürfte allerdings GBox.com werden. Universal wird hierzu via Google AdWords für die GBox trommeln, also Keywords en masse buchen.
Doch nicht nur das, Read Write beschreibt eine Besonderheit von GBox:
Praktikum Marketing Social-Media Redaktion / Presse / Publishing *
enercity AG in Hannover
Social Media Campaign Specialist (m/f/d)
PM-International AG in Schengen
Werkstudent:in Social Media (m/w/d)
Studydrive GmbH in Berlin
This move is likely a coup for gBox, which offers embeddable widgets for social networks that let people create music wish lists allowing their friends to purchase tracks as gifts, but also a win for record labels. More people on the gBox web site means more people using gBox on their MySpace profiles, which in turn serves to spread music downloads virally. For now, gBox only works with Windows PCs running Internet Explorer, though a note on the site says that Firefox support is coming soon. It is unlikely that the Universal artist pages, however, will be restricted to Windows users because only the creation of gBox widgets is IE-only — the embedded widget itself is cross-browser.