und verabschiedet sich damit fast komplett von Werbung im TV und Zeitungen:
Mr Maloney spoke about Intel’s decision to pull nearly all of its TV broadcast spend and to go almost completely online. He said it was because Intel could not be sure it was reaching the right people through TV. There will still be some spending on newspaper ads but not much.
Moving online however, is a problem. He said that the fragmentation of the online media and the differences in how that plays out in various countries has created a „fog.“ It is difficult to know where to spend online and then how best to measure the effectiveness of that spend.
Ist das nun ein Schock für die Werbeagenturen und TV-Anstalten oder einfach nur die Bestätigung eines unaufhaltsamen Trends?