Warum? (Quelle: Computerworld.com)
SUN über seine bisherigen Erfahrungen:
On the contrary, the company’s top executives are convinced that ever since Sun launched its corporate blogging initiative in May of last year, it has benefitted greatly from an effort it has had to invest little money in, he said. „From the point of view of the company, it has been really all upside: the costs have been low, there haven’t been any problems and it has been a huge business success,“ Bray said. [Bray = Sun’s director of Web technologies.]…
According to Bray, who is a popular blogger himself, anecdotal evidence of the benefits of employee blogging at Sun is plentiful. Blogs have helped salespeople get in the door of potential clients that in the past had been hard to approach, Bray said. From a marketing perspective, the sense is that Sun’s image has improved by giving a voice to many employees who are passionate about IT, he said.
Perhaps more importantly, employee blogs have become conduits for feedback and ideas from clients that otherwise Sun might not have received, he said. „The blogging platform serves as a very effective listening post,“ he said. „Our ability to know what’s going on in our community has been qualitatively improved by the blogging.“
Zentral ist wohl bei dieser Blogging-Story von SUN diese Aussage:
Key to the success of the blogging initiative was early support from Schwartz, himself an active blogger. „In April 2004, I was doing a general vision presentation about the kinds of benefits one might get from blogging,“ Bray said. „Someone put up their hand and said: ‚Well, you do realize we have a policy that forbids anybody from making any public statements without prior legal approval.‘ And Jonathan said: ‚Well, I don’t think that’s appropriate anymore.‚“