Talking about posting to a corporate blog, he said: ‚If you say something wrong, correct it. It’s fine.‘ It’s just this kind of cowboy attitude that’s going to rip the blogosphere – and potentially the real-bloody-worldosphere – apart. What happens when said employee unwittingly breaks the law? What if a seemingly innocent comment is construed as libel? What if some financials are disclosed during a pre-announcement quiet period? What could be done to save the company then? It would be too late. The damage to reputation has been done. Sales lost. Heads roll. If you say something wrong, it’s not fine. It’s far from fine.
And whats the better way?
Corporate blogging must be a balance of responsible journalism and responsible marketing. In your frenzy to get people blogging, Loic, it’s important not to be shortsighted. The blog is a powerful tool. Try not to get carried away and start promoting recklessness.
Thats the worst advice driven by fear and old command&control-behavior. Sorry, „Mr. Clogger“, but imho this advice belongs to guys regarding customer as cash cows, its the result of a wrong management culture condemning errors. „…a balance of responsible journalism and responsible marketing… „? Human errors are one of the strongest factors to learn and develop further in every single aspect of life, try to avoid them and accept them. Dont try to avoid them by destroying the bloggish communication process full of chances and risks. No company ever will excel by minimizing risks instead.
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