What if

Clogger about Loics speech during a recently held conference (Loic le Meur):

Talking about posting to a corporate blog, he said: ‚If you say something wrong, correct it. It’s fine.‘ It’s just this kind of cowboy attitude that’s going to rip the blogosphere – and potentially the real-bloody-worldosphere – apart. What happens when said employee unwittingly breaks the law? What if a seemingly innocent comment is construed as libel? What if some financials are disclosed during a pre-announcement quiet period? What could be done to save the company then? It would be too late. The damage to reputation has been done. Sales lost. Heads roll. If you say something wrong, it’s not fine. It’s far from fine.

And whats the better way?

Corporate blogging must be a balance of responsible journalism and responsible marketing. In your frenzy to get people blogging, Loic, it’s important not to be shortsighted. The blog is a powerful tool. Try not to get carried away and start promoting recklessness.

Thats the worst advice driven by fear and old command&control-behavior. Sorry, „Mr. Clogger“, but imho this advice belongs to guys regarding customer as cash cows, its the result of a wrong management culture condemning errors. „…a balance of responsible journalism and responsible marketing… „? Human errors are one of the strongest factors to learn and develop further in every single aspect of life, try to avoid them and accept them. Dont try to avoid them by destroying the bloggish communication process full of chances and risks. No company ever will excel by minimizing risks instead.

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Über den Autor

Robert Basic

Robert Basic ist Namensgeber und Gründer von BASIC thinking und hat die Seite 2009 abgegeben. Von 2004 bis 2009 hat er über 12.000 Artikel hier veröffentlicht.

3 Kommentare

  • Do companies excel my maximising risk? If so, why don’t more companies spend more time making libellous comments or slandering competitors? Perhaps they could also try making false statements about their products?

    Corporate blogs exist for one reason only – for the companies that pull the strings to make more money.

    What the companies need to realise is that, as public trust in blogs continues to grow, they’re toying with trust to get what they want. And guess what? They don’t care one bit.

  • welcome to the 19th century regarding that opinion about trust and money 🙂
    And btw, „Do companies excel my maximising risk? „.. every entrepreneurship is full of risk, where do you live?? Its one of the biggest challenges in life.

  • Financial loss vs. business success = Entrepreneurial risk

    Illegal posting vs. corporate responsibility = Unnecessary risk

    The ‚blogosphere‘ is in danger of exposing companies to unnecessary risk. Unfortunately, the bloggers and still in the radical minority. They don’t know the difference between fair and rational comment and libel.

    Unfortunately, the bloggers are the only ones who understand blogging – and they’re not the most business-minded people.