I am happy to anounce why I am currently in Torino around the Olympic Winter Games 2006. I am helping to launch a Weblog Plattform for the Coca-Cola Company. We are working on this project since October 2005. During the Olympic Winter Games the Coca-Cola Company invites 6 different students from all around the world to come each for one week to Torino and tell their personal story from this global sport event!
Das Blog nennt sich Torino Conversations. Coca Cola hält sich recht angenehm auf der Webseite zurück.
Mal gespannt, was Coca Cola draus macht. Das Mission Statement und die Einbindung der Studenten wird im About geschildert:
…The XX Olympic Winter Games-Torino 2006 mark the first time Coca-Cola has created a platform as a way for people to connect with the activities taking place at this global event.
Coca-Cola has invited six promising, university-level journalism students – from Austria, Canada, China, Germany, Italy and the United States – to Torino, Italy, to attend the Olympic Winter Games and share their experiences with the world. The students/graduates were chosen for their aptitude in their chosen course of communications studies.
While in Torino, they are attending the athletic events and medals award ceremonies, interacting with working journalists at the Coca-Cola Press Lounge, and enjoying the sights and sounds and cultural aspects of this European host city…