Schnarchnasenreport: RSS Winterschlaf im E-Commerce?
Teil 2, der ausführlich auf die Nutzungsmöglichkeiten von RSS im E-Commerce Bereich eingeht:
RSS and E-Commerce: A Natural Fit Many online media companies find RSS (define) useful for driving traffic, extending their brands, and creating new ad vehicles. As RSS continues to gain traction, marketers are testing new ways to use it to promote e-commerce. It can be used to drive sales and build relationships when your content is adapted to meet users‘ needs
