In a breakthrough new report Forrester Research is declaring institutional power on its way out thanks to the adoption of social media technologies. The report surmises: „Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists.“?
Na ok, dick aufgetragen, aber soweit ist diese Grafik umso nützlicher, zeigt sie doch auf, wieviele User welchen Service bereits nutzen:
