interessanter Bericht bei Hugo E. Martin über eine Studie, wie sich durch das Internet und die stärkere Breitband-Durchdringung das Medienkonsumverhalten verändert, u.a. heisst es dort:
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Television is of declining interest to many 16-24 year olds; on average they watch television for one hour less per day than the average television viewer. Of the television they do watch, an even smaller proportion of their time is spent viewing public service broadcasting channels, down from 74% of total viewing among this age group in 2001 to 58% today. Instead, the internet plays a central role in daily life; more than 70% of 16-24 year old internet users use social networking websites (compared to 41% of all UK internet users) and 37% of 18-24 year olds have contributed to a blog or website message board (compared to 14% of all UK internet users).
Weiterlesen: Radical Shift in UK Media Consumption & Consumer Behavior
