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Crossing the Chasm is closely related to the Technology adoption lifecycle where five main segments are recognized; innovators, early adopters, early majority, late majority and laggards. However, Moore’s theories are only applicable for disruptive or discontinuous innovations. Adoption of continuous innovations (that do not force a significant change of behavior by the customer) are still best described by the original Technology adoption lifecycle. Confusion between continuous and discontinuous innovation is a leading cause of failure for high tech products
Und immer dann, wenn ich beim Volker was lese, weiß ich, dass es nun den Schritt „early majority“ erreicht hat. In dem Fall Twitter unter den Notes-Leuten🙂
