Gawker mistet aus

interessant, dass Nick Denton mit seinem Gawker-Blognetzwerk nunmehr auch kostenmäßig haushalten muss. Obwohl er mit seinen 15 Weblogs auf rund 65 Mio Page Impressions pro Monat kommt, verkauft er zwei Blogs mit insgesamt 1.4 Mio PIs. Warum?

Nick Denton: Battening down

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NY Times: A Blog Mogul Turns Bearish on Blogs
The barrier to entry in Internet media is low,” he said. “The barrier to success is high.”

via ProBlogger

Calacanis (Weblogs Inc., Hauptkonkurrent von Gawker) allgemein zum Blog-Business:

1. Start a blog with adsense and make spare change.
2. Scale a blog to 250k to 1M pages a month and become big enough for Federated Media, AdBrite, and Blogads to care about you (i.e. sell your inventory)–now you’re making a living.
3. Scale over 1M pages a month and become big enough that you can afford your own sales group and fire Federated Media for taking 40% of your money because your cost of sales will be 15-20% as a stand alone business… Bottom line: There is a huge difference between making a living and making a business

Während nun zahlreiche US Blogger und Beobachter darüber diskutieren, ob das schon die ersten Anzeichen für eine Blog-Business Krise in den USA sein sollen, subsummiert Rexblog.com die immensen Erwarungen an den Weblog-Kommerz seit dem AOL-Kauf von Weblogs Inc.:

Bubbles, booms, busts, bears: these are financial terms that are confusing to me when mis-applied to blogging and the adaptation of personal media. Blogging (except to a small universe of individuals who see everything in financial terms) is more a social or cultural phenomenon than a business and financial one. I certainly think personal media will have a tremendous financial impact and transform certain aspects of the way business is conducted, but even finding a “pure play” in the blog-arena is going to be a challenge for the lay investor (not the professional one), so how can there be a bubble in the classic sense?

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