Second Life: IBM investiert 10 Mio USD

Reuters:

IBM is ramping up its push into virtual worlds with an investment of roughly US$10 million over the next year, including an expanded presence within Second Life and the development of its own 3D intranet…. „€œWe always ask the question, „€˜if you knew 20 years ago what you know about the Web today, what would you do differently?“€™“€? Sandy Kearney, IBM“€™s director of emerging 3-D Internet and virtual business, told Reuters in a Second Life interview. „€œThe Web took decades. This will likely take half that time.“€?… „€œThe essence of ecommerce today is built around the idea of catalogs. That“€™s very useful, it fits with the idea of Web pages and catalog pages, but most people don“€™t think of shopping in terms of catalogs and pages, but in terms of stores that they go into,“€? said IBM chief technology strategist Irving Wladawsky-Berger (Second Life name Irving Islander).

Ok, da ist Musik drin:)

Auch ein bekannter Fortune-Kolumnist, Kirkpatrick, ist Feuer und Flamme:

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		Digital Communications Specialist Social-Media (m|w|d) Erwin Hymer Group in Bad Waldsee
		Werkstudent Social Media und Community Management (m/w/d) Walbusch Gruppe in Düsseldorf
		Social Media Manager (m/w/d) Xella International GmbH in Duisburg

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Yet Second Life may be more important, longterm, than even this much publicity would suggest. That’s because what it really may represent is an alternative vision for how to interact with information and communicate over the Internet…. But Second Life is important as much for what it represents as for what it concretely offers today. Looking at Second Life makes me realize just how much the Web, wonderful and useful as it is, still mimics a print model [Bingo, Treffer und versenkt]… Second Life goes much further. It took a radical approach to design from the beginning. It offered itself as a mere platform for the creations of its occupants. Essentially everything seen inside the software today was created by its users.

Ein spannendes Abenteuer, dieses „neue Web“, noch auf die nächsten Jahre und Jahrzehnte hin. Viele werden die First Mover auslachen und sich schadenfroh über zahlreiche Pleiten und Fehlversuche freuen. Lass sie, es gehört einfach dazu. Ein langer Weg mit vielen Unbekannten und damit neuen Möglichkeiten. Ich bin mal so frei, eines Tages wird es heißen: The Web is dead. Long live the Web.

via whatsnext.com